Digital Analytics Meetup with Michael Stein from Scout24

  • Monday, May 11, 2020

Today the second purely online Digital Analytics-Meetup took place, livestreamed from the Pandata-office. Our guest was Michael Stein from Scout24, who spoke about Tracking in the App World: Tag Management, Mobile Channel & Co. His talk went into the depths of server-side tag management, deep linking and attribution and also showed some of the infrastructure in use at Scout24. With 144 registrations, this event was even bigger than the last one.