Serverside Tracking: Paradigm Change in gathering Marketing Data
Not only the legislation is limeting the user tracking severly, but also the large players develop their products more and more towards privacy by design.
Read moreNot only the legislation is limeting the user tracking severly, but also the large players develop their products more and more towards privacy by design.
Read moreIn the beginning of the corona-crisis we decided to use put our knowledge about data visualization to use and created a dashboard about the the status of Covid-19 infections.
Read moreThis time Richard from SAP was our guest at the Berlin Digital Analytics Meetup. He explained the typical data science fallacies and the importance of data cleaning and preparation.
Read moreThis post shows how to connect cost and impression data from Facebook and Instagram with web tracking-data in order to create a full marketing report and make the most out of Facebook’s “automatic placements”.
Read moreToday the second purely online Digital Analytics-Meetup took place, livestreamed from the Pandata-office. Our guest was Michael Stein from Scout24, who spoke about Tracking in the App World: Tag Management, Mobile Channel & Co.
Read moreArtur Schefer from the Digital Innovation Podcast invited me to share my views on innovation labs and data literacy in large organisations.
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